Google’s data centers are the object of great fascination, and the intrigue about these facilities is only deepened by Google’s secrecy about its operations. Why is Google so secretive about its data centers? Google believes its data center operations give it a competitive advantage, and says as little as possible about these facilities. The company believes that details such as the size and power usage of its data centers could be valuable to competitors. To help maintain secrecy, Google typically seeks permits for its data center projects using Limited Liability Corporations (LLCs) that don’t mention Google, such as Lapis LLC (North Carolina) or Tetra LLC (Iowa).
Many in the Search Engine Optimization (SEO) community track progress in Google’s search results by checking some of the more than 500 IP addresses used by the Google search engine. Comparing Google search results from these different IP addresses can identify updates in Google’s index, especially changes in PageRank. However, these lists don’t necessarily represent separate physical data centers. Although Google’s data center network is distributed throughout the world, nearly all of its IP addresses resolve to Mountain View, California, where Google has its headquarters
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