TRA (Trust Research Advisory) hasconducted survey in India. Finnishmobile ( cell phone) manufacturer ,Nokia has become the number one( best) brand in India followed byTATA at number 2. The brand Trust Report India 2011 Report surveyed byTRA has given the following ranks tothe brands in India. Name of brand Indian Rank/ place Nokia 1. TRA has conducted survey with 2100respondents from 9 cities that includeMumbai, Delhi, Kolkata, Hyderabadand Chennai. TRA has taken 61 components that include accepting responsibility, shared interest, empathy, corporate altruism, non threatening ambience, commanding respect, displaying sincerity among others. Among mobile handsets nokia is number one brand followed by micromax and blackberry at 80 th and 84th places. Telecom service segment has given airtel as number one at 9th rank by brand followed by Vodafone at 16th place.
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